What's New at HTTA
New show, new live course, and rolling enrollment — all in one place.
Updated seasonally. Bookmark this page.
The How to Travel Agent Show
A real talk show for travel agents.
Recurring segments, guests, live challenges, and an AI moment most weeks. Mondays — and the audio goes out as a private podcast feed for All-Inclusive members.
New episodes drop on Mondays. All-Inclusive members get the private audio feed.
How to Train Your Travel Assistant
Set up the AI you're already paying for as an actual travel agent assistant.
Five winter runs. The AI class is $125. Intent & Impact, AI 2.0, and How to Book Europe are $75. All-Inclusive pays $50. Concierge is included. September and October are off sale. AI class — November evening (Mon Nov 9 · Wed Nov 11 · Mon Nov 16, 7:30 PM ET) · Intent & Impact (Mon Nov 9 · Wed Nov 11 · Mon Nov 16, 2:30 PM ET) · AI Class 2.0 (Wed Dec 2 · Wed Dec 9 · Wed Dec 16, 10:00 AM ET) · AI class — December day (Thu Dec 10 · Mon Dec 14 · Thu Dec 17, 2:30 PM ET) · How to Book Europe (Thu Dec 10 · Mon Dec 14 · Thu Dec 17, 7:30 PM ET).
Comes with a 50-card workbook covering ChatGPT, Claude, Gemini, and Grok across multiple AI models.
Prices are on the class page. All-Inclusive pays $50. Included with Concierge.
The How to Travel Agent Class
Enroll any week. Your first lesson starts the Monday after you purchase.
The full program is now rolling. Sign up any time and your first lesson starts the Monday after you purchase — one lesson a week, at your pace. Three levels with increasing community time and one-on-ones.
Core, Core + Atlas, and VIP All Access — pick the one that fits.
Sponsor an Intern — or Apply
HTTA is matching emerging travel agents with established hosts and agencies for hands-on, real-business experience. See how it works.
Questions? kris@howtotravelagent.net
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This page is updated seasonally. Individual course and cohort pages have full details.